Hilton Branch – The Value Proposition: Why Do People Say Yes?
The essence of marketing is the message. The essence of the message is the value proposition. Learn how to articulate a forceful value proposition so that clients, hiring managers or decision-makers can determine how you align with the needs of their organizations. The presentation includes both the conceptual and practical aspects of the value proposition, including its 4-part structure, methods for intensifying the force of the statement, and techniques for deploying a well-crafted value proposition across print, online, and verbal channels.
Presenter Chip Hartman was one of four lead web developers who built AT&T’s first internal news portal, The InfoCenter@AT&T. His business, ChipHartman.com, provides branding and value proposition development services.
Network with other professionals who are currently unemployed or looking for new career opportunities. Meetings alternate between guest speakers and career workshops. Programs are free and open to the public. Subscribe to the group here.
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