Monday, January 16, 2017

VITAE? MODUS? WHAT THE POST OFFICE PROJECT COULD HAVE BEEN

As The Clarus project takes shape on the site of the former Maplewood Village post office, it turns out that name was among several initially proposed for the housing/retail complex.

As many know, it was originally going to be The Post House. But that was changed to Clarus for the three-story, 20-apartment, five retail space creation that will boast a bank, restaurant and Starbucks.

But there were also nearly a dozen other ideas that popped up, according to some preliminary plans.

Those included Modus, "the Latin term for method or manner"; Vitae, "the Latin term for life"; and even Hark, "meaning to listen," according to the initial marketing material.

Our favorite is The Indy, which the initial marketing slogan describes as a "memorable, modern name" that "speaks to the property's boutique nature and curated collection of amenities."

See all of the reject names HERE.

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